Archive for the ‘Communications’ Category
It’s an opportunity to tell your story! In today’s competitive and brand sensitive marketplace, many of our clients have posed the question as to whether their logo is relevant; modern; eye-catching, etc. In general, I like to boil […]
There are a variety or reasons why your social media activities may not meet your business objectives, and as a business owner you must determine the reasons why, and adapt your program accordingly to reverse that outcome. However, in this […]
I recently read an article by Anthony Robbins whereby his most recent insight really wasn’t exactly earth-shattering at… but his views on the concept was dead on the mark. Basically, Robbins points to the fact that in all our lives, we […]
There’s a lot of conversation with regard to generating leads from social media tools. Often, using social media as a marketing tactic is perceived as marketing to an already-engaged stakeholder group… so are they current customers and not […]
Well, we’re probably a little tired of hearing the term “Customer Service’’. Whether is the local fast food restaurant of the latest big box store, we are inundated with the term. But what does it really mean, and […]
News is often defined as “Newsworthy information concerning recent events and/or occurances, often as reported by news media”. But what makes news, and particularly your news, newsworthy? A list of five key elements, defined below help us determine newsworthiness. When an editor is […]
Putting yourself out there and doing an investor pitch can be incredibly challenging, and just a little nerve-wracking! You’ve probably waited more than two-to-three minutes for your coffee to be served by your local barista. It may seem […]