Lois Kelly

For Those Navigating Reinvention

As a Brand Alchemist, I help you bridge the gap between who you used to be—and who you are now—so your presence, messaging, and identity are fully aligned with who are you.

YOUR JOURNEY, YOUR ENERGY, YOUR EXPRESSION.

How can we work together?

Here's how I can bring it all together

1:1 Sessions

Strategy sessions blending coaching and creative direction to help you clarify your brand.

→ Book A Session

Workshops

A guided in-person workshops for identity + brand alignment

→ Join The Waitlist

Deep Discovery

The essential dive into the deeper “whys” and “hows” behind your brand

→ Learn More

I'm Lois Kelly

Brand Alchemist

For two decades, I’ve helped people express who they truly are through branding, visual storytelling, and strategic design. But I’m not just here to make things look good—I’m here to help you come home to your essence, and let your brand speak from that place.

I call myself a Brand Alchemist, because branding, at its best, is transformational. It's not about performing—it’s about aligning. It's not about chasing trends—it’s about uncovering what’s already true.

clients love this because...

"Lois has an extraordinary ability to see who you are and translate that into something visual, clear, and meaningful. She took inspiration from my own tattoo and turned it into a logo that feels deeply personal and aligned with the heart of my work. As I shape ThriveWell into a brand that reflects my therapeutic approach to yoga, Lois has been a grounding creative force—bringing clarity to the process of defining my visual identity. Her intuition and artistry have helped me express my practice in a way I couldn’t have done alone."

— Gwynneth Powell, Founder of ThriveWell Yoga & Wellness
"After many years in business, we were ready for a rebrand that reflected how we had grown. Lois worked closely with me—as a fellow creative—to bring forth a brand that felt grounded, intelligent, and elevated. She took a deconstructed approach to visually represent the foundation of my work. Most designers struggle to collaborate with another designer, but Lois was a dream to work with. The process was thoughtful, inspiring, and surprisingly effortless. She took my ideas, elevated them, and brought the vision to life. From initial sketches to final execution, she created something timeless."

— Marcy Ward, Down to Earth Landscapes
"As a fine artist, finding someone I could truly collaborate with and trust to guide my brand was essential. Lois has a remarkable eye for colour and detail, and she brought her design expertise, intuitive insight, and deep respect for the artistic process into every element of my brand and marketing materials. From subtle refinements to full brand direction, she always ensured my identity remained elegant, high-end, and true to my creative voice. She’s been a creative compass for nearly three decades."

— Coral Barclay, Fine Artist
"When I first came to Lois, I had nothing but a name and a longing to create something meaningful. She met me right there—at the beginning—and helped me build it all: my logo, my website, my voice, my brand. She asked the right questions, held space for my story, and brought clarity and beauty to a vision I hadn’t yet put into words. What we created feels so aligned—it’s more than branding; it’s a reflection of who I am and the work I do."

— Keli Johnston, RCC, Founder of Cove2Cove Wellness