“I know I have something important to share… I just don’t know how to say it.” That’s what I hear the most. From practitioners, coaches, advisors, artists — people with vision and passion but no idea where to start. They aren't stuck because they’re unclear.They’re stuck because they’re too close to it. Trust me, I totally get it. Even though I do this for a living, I'v...
READ MORE >Reflections xo
This is where I’ll be sharing thoughts on identity, alignment, reinvention, and the energetic layers behind branding.
I believe in writing when there’s something meaningful to say—so this space will grow slowly and intentionally.
04 June 2025
The Art of Realignment
"You don’t have to reinvent yourself. You just have to realign with what’s true for you now." Something feels off.Not broken. Not dramatic. Just… off.What once fit, no longer does.The words you used to use? They don’t land the same.The way you’ve been showing up? It doesn’t feel like you anymore. You might not be in crisis — but you’re also not in alignment. This isn’t a...
READ MORE >
03 August 2024
Identity Is an Evolution, Not a Destination
“You’re not starting over. You’re aligning with who you are now — clearer, more intentional, and ready to create from lived experience.” Somewhere along the way, we were taught that identity was something to find — as if it were a missing piece of the puzzle. But identity isn’t a fixed thing - it’s not static. It's not your job title, your website, a logo or some polished elev...
READ MORE >