West Rock Dental Academy
Logo Design + Sub-Brand Development
My client came to me with an established identity for her staffing agency, West Rock Dental Temps. When she was ready to expand into education and professional development, she needed a complementary but distinct sub-brand for her new division: West Rock Dental Academy.
I evolved the original tooth-inspired logo into a modern mark that subtly references an apple—symbol of learning, growth, and nourishment. The fresh color palette and circular badge form gave the Academy its own visual presence while staying in harmony with the original brand.
This is a great example of sub-brand strategy: building something new without losing the connection to where it began
