Lois Kelly

For Those Navigating Reinvention

As a Brand Alchemist, I help you bridge the gap between who you used to be—and who you are now—so your presence, messaging, and identity are fully aligned with who are you.

YOUR JOURNEY, YOUR ENERGY, YOUR EXPRESSION.

How can we work together?

Here's how I can bring it all together

1:1 Sessions

Strategy sessions blending coaching and creative direction to help you clarify your brand.

→ Book A Session

Workshops

Guided in-person workshops for identity + brand alignment

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Deep Discovery

The essential dive into the deeper “whys” and “hows” behind your brand

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I'm Lois Kelly

Brand Alchemist

For two decades, I’ve helped people express who they are through thoughtful branding, visual storytelling, and strategic design. But this work goes deeper than how things look. I help you reconnect to your essence, so your brand becomes a reflection of who you are now.

I call myself a Brand Alchemist because branding is a process of distillation—and it is transformational. It's about aligning. It's not about chasing trends—it’s about uncovering what’s already there, waiting to be seen.

clients love this because...

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clients love this because...

"Lois has an extraordinary ability to see who you are and translate that into something visual, clear, and meaningful. She took inspiration from my own tattoo and turned it into a logo that feels deeply personal and aligned with the heart of my work. As I shape ThriveWell into a brand that reflects my therapeutic approach to yoga, Lois has been a grounding creative force—bringing clarity to the process of defining my visual identity. Her intuition and artistry have helped me express my practice in a way I couldn’t have done alone."

"After many years in business, we were ready for a rebrand that reflected how we had grown. Lois worked closely with me—as a fellow creative—to bring forth a brand that felt grounded, intelligent, and elevated. She took a deconstructed approach to visually represent the foundation of my work. Most designers struggle to collaborate with another designer, but Lois was a dream to work with. The process was thoughtful, inspiring, and surprisingly effortless. She took my ideas, elevated them, and brought the vision to life. From initial sketches to final execution, she created something timeless."

"As a fine artist, finding someone I could truly collaborate with and trust to guide my brand was essential. Lois has a remarkable eye for colour and detail, and she brought her design expertise, intuitive insight, and deep respect for the artistic process into every element of my brand and marketing materials. From subtle refinements to full brand direction, she always ensured my identity remained elegant, high-end, and true to my creative voice. She’s been a creative compass for nearly three decades."

"When I first came to Lois, I had nothing but a name and a longing to create something meaningful. She met me right there—at the beginning—and helped me build it all: my logo, my website, my voice, my brand. She asked the right questions, held space for my story, and brought clarity and beauty to a vision I hadn’t yet put into words. What we created feels so aligned—it’s more than branding; it’s a reflection of who I am and the work I do."