Archive for business strategy
It’s an opportunity to tell your story! In today’s competitive and brand sensitive marketplace, many of our clients have posed the question as to whether their logo is relevant; modern; eye-catching, etc. In general, I like to boil [...]
A Guide for Creating your Marketing-Comms Budget From my experience directing the marketing-communications activities of two of the helicopter industry’s largest maintenance, repair and over haulers, a few of the questions that were consistently posed to me were: “how [...]
Most of you are familiar in some manner with the latest ‘big thing’ to explode in the world of business and commerce… digital marketing/social media, online networks, and the list goes on. So, with all the fanfare these [...]
Failure is not an option. Who hasn’t heard that cliché before and responded, ”you’re right… lets go get it!” Well, here I go again; bursting another bubble.
In consulting with small businesses over the years; one consistent piece of advice I have offered is this: if you’re thinking about starting and operating a business, ensure you have your cash flow working efficiently from the start. [...]