Archive for Branding
It’s an opportunity to tell your story! In today’s competitive and brand sensitive marketplace, many of our clients have posed the question as to whether their logo is relevant; modern; eye-catching, etc. In general, I like to boil [...]
Most of you are familiar in some manner with the latest ‘big thing’ to explode in the world of business and commerce… digital marketing/social media, online networks, and the list goes on. So, with all the fanfare these [...]
In a previous blog, I emphasized five specific elements that are essential to developing an impactful media release that will optimize your potential to garner positive coverage. As a long-overdue follow-up to that blog (http://absolutemarketing.ca/?p=581) the following blog [...]
The following blog contains keys aspects to establishing a successful brand. Follow these simple steps and you WILL increase your chances for success.
Perhaps the most over-worked, miss-identified term in today’s business lexicon is ‘brand-branded-branding’… and multiple other derivatives of the word. Perhaps ‘brand’ as a concept has become so mysterious because it’s not being taught properly in business schools;