Archive for brand development
It’s an opportunity to tell your story! In today’s competitive and brand sensitive marketplace, many of our clients have posed the question as to whether their logo is relevant; modern; eye-catching, etc. In general, I like to boil [...]
A Guide for Creating your Marketing-Comms Budget From my experience directing the marketing-communications activities of two of the helicopter industry’s largest maintenance, repair and over haulers, a few of the questions that were consistently posed to me were: “how [...]
Most of you are familiar in some manner with the latest ‘big thing’ to explode in the world of business and commerce… digital marketing/social media, online networks, and the list goes on. So, with all the fanfare these [...]
The following blog contains keys aspects to establishing a successful brand. Follow these simple steps and you WILL increase your chances for success.
Perhaps the most over-worked, miss-identified term in today’s business lexicon is ‘brand-branded-branding’… and multiple other derivatives of the word. Perhaps ‘brand’ as a concept has become so mysterious because it’s not being taught properly in business schools;