The following blog contains keys aspects to establishing a successful brand.
Follow these simple steps and you WILL increase your chances for success.
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Perhaps the most over-worked, miss-identified term in today’s business lexicon is ‘brand-branded-branding’… and multiple other derivatives of the word.
Perhaps ‘brand’ as a concept has become so mysterious because it’s not being taught properly in business schools;
Failure is not an option. Who hasn’t heard that cliché before and responded, ”you’re right… lets go get it!”
Well, here I go again; bursting another bubble.
Allow me to set the stage: you’ve been invited to a very important meeting with key business contacts to introduce an initiative that you’ve been promised will revolutionize and revitalize your business.
Unable to resist the potential of this meeting; you reschedule everything to ensure you attend.
You show up; the lights go down… and
In consulting with small businesses over the years; one consistent piece of advice I have offered is this: if you’re thinking about starting and operating a business, ensure you have your cash flow working efficiently from the start.
Let’s face it; no matter how good your product or service, the success or failure of your business comes down to one simple factor: are you generating sustainable revenue? This is probably one of the most common reasons businesses fail. You hear it often; ‘we’re earning enough to keep afloat… but I haven’t taken a salary for the past 6 months.’
Today’s customers are spending more and more of their time online, and on the mobile net thanks to mobile Smartphone applications.
So, now more than ever before, marketers must enter ‘domains’ to connect with potential customers including places like Facebook, LinkedIn, Pinterest, Twitter, Fourscore, Google + and may more. And thanks to mobile apps; this paradigm is gaining momentum… fast!
You’ve struggled through the sleepless nights; you’ve run the numbers through your head a million times; you’ve used your family, friends (and the occassional unsuspecting stranger) as a sounding board for your idea and now… you’re ready to take the plunge:
YOU ARE STARTING YOUR OWN BUSINESS!
And, if you’ve approached family, friends, financial institutions or private investors for seed money to launch your amazing and revolutionary business idea, I virtually guarantee you’ve heard any combination of the following questions:
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