Failure is not an option. Who hasn’t heard that cliché before and responded, ”you’re right… lets go get it!”
Well, here I go again; bursting another bubble.
FAILURE IS ALWAYS AN OPTION.
Failure is always sitting on your doorstep, just waiting for you to get cozy and comfortable in your business and then, just when you least expect it… the doorbell rings.
In business and in life, there is no benefit in deluding yourself that you cannot fail. You can! I do not personally believe divine intervention will occur to save your business.
There is however, a method to avoid failure… PLANNING AND HARD WORK.
First, I’ll address the hard work aspect, because it’s the more basic premise of the two.
Authentic, unsolicited hard work comes from an ingrained work ethic; an inner drive to accomplish and succeed that cannot be forced upon you. If it is forced, it will wain and die off.
For any entrepreneur desiring success, hard work is a given. If you aren’t ready to do the grunt-work, find a job… fast.
That brings us to planning…
Planning in its basic form is strategically identifying the little things that will enable your business to be successful, and then executing, evaluating and modifying your tactics and strategies; often in mid-stream, to ensure they are working as you need them to.
Planning is not just developing a product or service; it’s about covering off all the little things that will ultimately enable you to succeed.
Planning may also include the following; depending on your business model:
- Acknowledge your shortcomings… you can’t be great at everything, so don’t go it alone. Find a mentor, a partner or even strong employees who supplement your skills and bring desire and heart to the table.
- Don’t get caught up in the ‘flash’ of your business. Too many small business owners are too concerned with looking great and not concerned enough over substance and delivery of the service offering.
Under sell and over-deliver!
- Keep focused on the bigger picture. You can’t do everything for everyone. Try and you will fail. Focus on your key differentiators and make them successful. You can diversify later.
- Take time for you. Dead batteries don’t work; neither will you.
- Learn from your mistakes. We will all fail to some extent. Sit back and analyse the mistakes or errors; identify what went wrong and fix it. Don’t beat yourself up over everything.
Remember, FAILURE is ALWAYS AN OPTION. However; you can chose the alternate path.