Today’s customers are spending more and more of their time online, and on the mobile net thanks to mobile Smartphone applications.
So, now more than ever before, marketers must enter ‘domains’ to connect with potential customers including places like Facebook, LinkedIn, Pinterest, Twitter, Fourscore, Google + and may more. And thanks to mobile apps; this paradigm is gaining momentum… fast!
The following are a few statistics I found from a credible online source:
1. Customers are spending increasing amounts of time online researching purchases as well as buying. According to Social Media Today, consumers spend 22% of their time on social networking sites, 21% searching, 20% reading content, 19% emailing, 13% viewing entertainment, and 5% shopping. So, develop your marketing initiatives along these lines.
2. People generally look for local businesses. Develop an online presence to capture more consumers searching online. Eighty five percent search for local businesses online, however it is estimated that 63% of small businesses don’t have a website and 25% don’t show up in search results.
3. Many small businesses already recognize that social media is a valuable tool. Eighty six percent of small businesses polled consider Facebook valuable, 75% think the same about YouTube, and 60% for Twitter.
4. As referenced earlier, consumers are using Smartphone’s in their day to day purchases. Therefore, its critical that you create a mobile-friendly presence. Sixty six percent of Smartphone users make purchasing decisions on mobile, 38% do so at the store, and 44% while standing in the aisle of the store where they’ve viewed their target product.
5. Spending on online advertising is growing. eMarketer projects $19.5 billion will be spent on search, $15 billion on display, $4.2 billion on mobile, and $4.8 billion on social. Don’t leave your marketing to chance: invest in multiple marketing tactics to collect more customers online.
Based on these findings; it is critical for any business to leverage the power of online and social media resources to sustain and grow your business. If you don’t have the expertise in-house; do your homework and find a local service provider that will take your online presence to the next level.