There’s a lot of conversation with regard to generating leads from social media tools. Often, using social media as a marketing tactic is perceived as marketing to an already-engaged stakeholder group… so are they current customers and not the new leads required to grow your business?
As part of a social media strategy, you may be inviting people to visit you on Facebook; or like you on Twitter, and its likely that this activity is being monitored by others within their networks, so maybe you aren’t directly developing ‘’new’’ leads, however you are extending your brand visibility and awareness, and from this perspective you create potential for business growth.
New leads from social media platforms are primarily developed from your network passing along your brand or promotions to their friends, which isn’t a bad idea, since we ‘’mostly’’ trust what our friends tell us or recommend more so than what we hear from a group of paid actors or celebrity endorsers.
So are social media techniques a valuable component of your overall marketing strategy? You betcha! Particularly because these tactics take only imagination and time versus substantial budgets, and they allow you to perform targeted marketing online.
The key is to performing social marketing is to ensure it’s a component of a well thought through strategy; whereby all your activities are complementary, and aligned to achieve an established objective.