Archive for the ‘Communications’ Category
It’s an opportunity to tell your story! In today’s competitive and brand sensitive marketplace, many of our clients have posed the question as to whether their logo is relevant; modern; eye-catching, etc. In general, I like to boil [...]
A Guide for Creating your Marketing-Comms Budget From my experience directing the marketing-communications activities of two of the helicopter industry’s largest maintenance, repair and over haulers, a few of the questions that were consistently posed to me were: “how [...]
Excerpt: Business In Vancouver – Tue May 14, 2013 The number of Canadians who cut the cable TV cord grew by 1% last year, many of them opting for Internet TV services like Netflix and video on demand, [...]
In a previous blog, I emphasized five specific elements that are essential to developing an impactful media release that will optimize your potential to garner positive coverage. As a long-overdue follow-up to that blog (http://absolutemarketing.ca/?p=581) the following blog [...]
The following blog contains keys aspects to establishing a successful brand. Follow these simple steps and you WILL increase your chances for success.
Allow me to set the stage: you’ve been invited to a very important meeting with key business contacts to introduce an initiative that you’ve been promised will revolutionize and revitalize your business. Unable to resist the potential of [...]
I recently read an article by Anthony Robbins whereby his most recent insight really wasn’t exactly earth-shattering at… but his views on the concept was dead on the mark. Basically, Robbins points to the fact that in all our lives, we [...]