Archive for the ‘Branding’ Category
It’s an opportunity to tell your story! In today’s competitive and brand sensitive marketplace, many of our clients have posed the question as to whether their logo is relevant; modern; eye-catching, etc. In general, I like to boil [...]
Most of you are familiar in some manner with the latest ‘big thing’ to explode in the world of business and commerce… digital marketing/social media, online networks, and the list goes on. So, with all the fanfare these [...]
The following blog contains keys aspects to establishing a successful brand. Follow these simple steps and you WILL increase your chances for success.
Perhaps the most over-worked, miss-identified term in today’s business lexicon is ‘brand-branded-branding’… and multiple other derivatives of the word. Perhaps ‘brand’ as a concept has become so mysterious because it’s not being taught properly in business schools;
You’ve struggled through the sleepless nights; you’ve run the numbers through your head a million times; you’ve used your family, friends (and the occassional unsuspecting stranger) as a sounding board for your idea and now… you’re ready to [...]
We share a message from Rick Spence that gives us insights into how Steve Jobs used simplicity as a weapon to make Apple one of the most iconic brands in the world. We live in an age of [...]
Well, we’re probably a little tired of hearing the term “Customer Service’’. Whether is the local fast food restaurant of the latest big box store, we are inundated with the term. But what does it really mean, and [...]