Archive for the ‘Branding’ Category
It’s an opportunity to tell your story! In today’s competitive and brand sensitive marketplace, many of our clients have posed the question as to whether their logo is relevant; modern; eye-catching, etc. In general, I like to boil […]
Most of you are familiar in some manner with the latest ‘big thing’ to explode in the world of business and commerce… digital marketing/social media, online networks, and the list goes on. So, with all the fanfare these […]
There are a variety or reasons why your social media activities may not meet your business objectives, and as a business owner you must determine the reasons why, and adapt your program accordingly to reverse that outcome. However, in this […]
You’ve struggled through the sleepless nights; you’ve run the numbers through your head a million times; you’ve used your family, friends (and the occassional unsuspecting stranger) as a sounding board for your idea and now… you’re ready to […]
We share a message from Rick Spence that gives us insights into how Steve Jobs used simplicity as a weapon to make Apple one of the most iconic brands in the world. We live in an age of […]
There’s a lot of conversation with regard to generating leads from social media tools. Often, using social media as a marketing tactic is perceived as marketing to an already-engaged stakeholder group… so are they current customers and not […]
Well, we’re probably a little tired of hearing the term “Customer Service’’. Whether is the local fast food restaurant of the latest big box store, we are inundated with the term. But what does it really mean, and […]