It’s an opportunity to tell your story! In today’s competitive and brand sensitive marketplace, many of our clients have posed the question as to whether their logo is relevant; modern; eye-catching, etc. In general, I like to boil [...]
A Guide for Creating your Marketing-Comms Budget From my experience directing the marketing-communications activities of two of the helicopter industry’s largest maintenance, repair and over haulers, a few of the questions that were consistently posed to me were: “how [...]
Excerpt: Business In Vancouver – Tue May 14, 2013 The number of Canadians who cut the cable TV cord grew by 1% last year, many of them opting for Internet TV services like Netflix and video on demand, [...]
Most of you are familiar in some manner with the latest ‘big thing’ to explode in the world of business and commerce… digital marketing/social media, online networks, and the list goes on. So, with all the fanfare these [...]
In a previous blog, I emphasized five specific elements that are essential to developing an impactful media release that will optimize your potential to garner positive coverage. As a long-overdue follow-up to that blog (http://absolutemarketing.ca/?p=581) the following blog [...]
The following blog contains keys aspects to establishing a successful brand. Follow these simple steps and you WILL increase your chances for success.
Perhaps the most over-worked, miss-identified term in today’s business lexicon is ‘brand-branded-branding’… and multiple other derivatives of the word. Perhaps ‘brand’ as a concept has become so mysterious because it’s not being taught properly in business schools;
Failure is not an option. Who hasn’t heard that cliché before and responded, ”you’re right… lets go get it!” Well, here I go again; bursting another bubble.
Allow me to set the stage: you’ve been invited to a very important meeting with key business contacts to introduce an initiative that you’ve been promised will revolutionize and revitalize your business. Unable to resist the potential of [...]